Romanian Retail Real Estate Forum 2018

Smart Retail - Implementing innovation to enhance customer journey

 We are experiencing a fundamental change in shopping habits. The trend in retail development is moving away from closed traditional malls towards open and community involving formats, blending into neighbourhoods in modern urban developments. New concepts in successful shopping center projects should reflect the living, working and cultural aspects of target consumers. 

At this year’s Retail Real Estate Forum on the 17th of October, 2018 in Bucharest, we invite you to debate on the latest retail development strategies and learn about innovation in creating the right shopping environment. 

Who will attend:

  • Management of shopping centers and retail developers
  • Top representatives of the most important retailers active in Romania
  • Senior real estate consultants
  • Representatives of banks and financial institutions
  • Representatives of the authorities regulating the construction sector
  • Lending and Credit Managers
  • Representatives of project management companies

Language: English and Romanian (with simultaneous translation provided)

Registration: Conference  participation fee is 59 € + VAT/ person.
The fee includes the participation in the conference sessions,  coffee breaks and lunch, as well as the conference proceedings documents. 
All registration fees mentioned above exclude 19% Romanian VAT.

Registration conditions: The program and the speakers are subject to change. Should the conference be cancelled due to force majeure, unavailability of the conference venue, speakers being prevented or for other good cause, the organizer reserves the right to cancel the conference. In case of cancellation all participants will be informed promptly. In this case, all registration fees will be reimbursed.

Payment: Payment can be made by bank transfer prior to the event. Please take into consideration the limited seats availability, therefore we recommend that registrations are made prior to the week of the event.

 Registration conditions: The program and the speakers are subject to change. Should the conference be cancelled due to force majeure, unavailability of the conference venue, speakers being prevented or for other good cause, the organizer reserves the right to cancel the conference. In case of cancellation all participants will be informed promptly. In this case, all registration fees will be reimbursed.

Substitution and cancellation policy 

After registering for the Event, if you cancel your attendance more than one week prior to the date of the Event, you will receive a full refund of the amount of your payment. If you cancel within one weeks of the date of the Event, you will not be eligible for a refund; however, substitutions can be arranged with no extra cost from within a company or organization. No refunds for no shows. Cancellation requests must be received in writing.  

Data protection and sharing of contact details

The Conference Organizer will collect and store your personal datafor the preparation and execution of the conference as well as to inform you about future projects related to your sector and line of work. Your contact data will only be passed on to partners directly involved in the conference organization process as partners for follow-up purposes. If you have any questions about our privacy policy and the processing of your e-mail and related personal data, do not hesitate to write us at


09:00 - 09:30
  • Registration and welcome coffee


09:30 - 11:00


Large Scale Developments vs Proximity Shopping Malls and High Street - Next targets for retail development 

  • Attractiveness of the local market for international retailers. What are the key components to drive the investment choices? 
  • Retail property investment in Romania - how does it compare to other real estate assets? 
  • What is the best strategic location to create a retail development? Which are the cities to invest in? 
  • Outlet industry landscape in Romania: key figures and trends. 
  • Smart retail - Implementing innovation to enhance the customer journey


11:00 - 11:30
  • Networking Coffee break


11:30 - 13:00


Where to invest resources in retail? 

  • Right retail mix, green compliance, design, consumer experience, leisure: What are the key components to invest resources? 
  • Property Management – trends for added value services 
  • The future of retail entertainment - Market trends for recreational facilities 
  • Pop up stores, art galleries, concept stores, food courts.... Key elements to dynamise shopping centers 
  • How social media transformed our shopping experience - the ultimate personalization of the store 
  • How e-shopping affects the number, size and location of stores a retailer now opens 
  • Retailer innovations to fight against a price war with online shops 
  • How bricks and mortar retailers create the link between online and off-line


13:00 - 14:00
Networking lunch
Razvan Gaita
Country Manager of Portico Investments

Razvan Gaita is the Country Manager of Portico Investments. Razvan is an expercienced real estate professional, with strong expertise in the retail segment. Previoussly he was general manager of Anchor Grup. Gaita previously worked in the real estate arm of Volksbank, Rosegur Cash Services and also served as managing director of the German company ECE Projektmanagement Romania. Between 2004 and 2006, he was Director of Development at Kaufland Romania and previously held the same position at Billa Romania.

Dan Ostahie
CEO & Founder of Altex Romania

Dan Ostahie  is the CEO & Founder of Altex Romania.

Roxana Dudau
Associated Partner, NOERR

Roxana Dudau heads the Real Estate & Energy Department of the Noerr Bucharest office. She is specialized in advising major foreign investors active in the field of retail and construction, as well as banks and major investors predominantly in the automotive sector in their Greenfield investments in Romania. Mrs. Dudau has a large experience in construction and real estate, especially in retail transactions, advising the firm’s clients on their market entry and expansion in Romania.

Tudor Popp
Managing Director, REC immplus

Tudor Popp is Managing Partner of REC immpuls, having 20 years of experience in real estate. Tudor is active for 10 years in the Romanian market and has been involved in consulting and project management for commercial development and refurbishment projects.

Raluca Crisan
Country Manager of Ceetrus

Raluca Crisan is the country manager of Ceetrus, the former Immochan, since 2018. She holds a master degree in marketing from Skema Buciness School and a bachelor degree from Louis Pasteur University in Strasbourg.

Ruxandra Stoian
Key Account manager, Signify

Ruxandra Stoian joined Signify, the former Philips Lighting in May 2017 and is responsible for developing projects on Internet of Things for Retail segment, with focus on Philips Connected Lighting solutions such as Indoor Positioning. With over 10 years of experience in Sales Account Management, Business Partner Management and Business Development in complex projects within IT&C market, she is always keen on making things easier and simpler through innovation for her customers.

Alexandru Bratu
Country Manager Jysk

Since 2010, Alex Bratu has been the Country Manager for JYSK Romania and Bulgaria, part of JYSK Nordic, the Scandinavian furniture retailer. The company has rapidly expanded since he became responsible for all the activties that JYSK runs in Romania. From 12 stores in 2010, JYSK now operates 62 stores across Romania. The turnover grew from 60 to 363 million lei in 2017 and the number of employees grew from 100 to almost 800 employees. Before working for the Scandinavian retailer, Alex Bratu was the Commercial Manager for Instersport and he developed the Insterport franchise in Romania. He has a passion for retail, but also for music, and he thinks that music, like retail, is all about precision and numbers.

Sorin Blaga
General Manager, Liebrecht and wooD Romania

Sorin Ioan Blaga is the General Manager of Liebrecht & wooD Romania, being appointed in this role as of January 2016. With over 25 years of working experience, Sorin has had a long and successful career in marketing, management and business administration. He is an action-driven leader with a unique approach to people-oriented management and exquisite customer service, being involved in a wide array of industries, as both client and service provider, on a local and pan-European basis.

Prior to joining Liebrecht & wooD Group, Sorin Ioan Blaga demonstrated his leadership competences as Marketing Director within Philip Morris Romania and Bulgaria, Adevarul Holding and Otter Distribution Romania, as well as VP Marketing, Communication and Corporate Affairs in the Rompetrol Group and Managing Director of Wave Division Group. Sorin studied with the Technical University Gheorghe Asachi, Iasi, Romania, and holds Diploma in Management and MBA degrees from the Open University Business School, UK. Sorin is also a passionate academic lecturer – he has been Tutor within Open University Business School, as well as Associate Professor with the Faculty of Communication, National School of Political Studies and Public Administration, Romania.

Gabriel Tomescu
President BMF Grup

Graduate of the University Politehnica of Bucharest, Gabriel Tomescu, at only 29 years, is CEO and Vice President of BMF GRUP, leader in providing Integrated Facility Management services, covering the whole territory of Romania through its own personnel. Having an experience in FM services over 7 years, Gabriel’s motto is "There are no problems, there are only solutions." Young, ambitious and effective, Gabriel coordinates over 2,500 employees, being highly regarded as a true leader. For Gabriel, nothing is impossible, he loves the job, respects and content each partner.


Antoniu Nituleasa
Country Manager Intersport

Antoniu Nituleasa is the general manager of Intersport since 2013. A graduate of the Bucharest University, his professional experience includes manager positions in Univers'all, Kaufland Romania, Real Hypermarket Romania and Rewe Romania 


Alexandru Rusu
CEO of Doraly

With over 20 years of experience as an entrepreneur, senior executive and board member in companies such as Orange, Ikea and Eurolines, Alexandru Rusu leads Doraly's operations as a CEO. Since last year, he has set sail to strategicaly reorganize the group of companies as Doraly has embraced the multichannel approach and managed to launch it's first online marketplace: Built on an unconventional business model, confirms Alex's propensity for asymmetrical angles and high stakes when it comes to scaling start-ups. 


Victor Ugron
Expansion Manager Pepco Retail

Victor Ugron is the Expansion Director of Pepco Romania since January 2018 and is responsible for expanding the current store network. He has joined the team in 2014 as the company started up in Romania. He has close to ten years’ experience in the retail and leasing industry. Previously Victor has been part of the same Pepkor group in Australia as a leasing and property manager.


Media partners
Hotel Intercontinental

The Romanian Retail Real Estate Forum will be organized at the InterContinental Hotel in Bucharest.

InterContinental Bucharest is a five star hotel that provides a highclass background for conferences, receptions and other types of events. Located right in the center of Bucharest, it is within walking distance from the Old City – Bucurestiul Vechi. The main subway station and the central bus station are just across the street. There are also taxi ranks directly in front of the hotel.

CONTACT: Mrs. Simona Sercan – Senior Convention Sales Manager


Registration: Conference  participation fee is 59 € + VAT/ person.

EARLY BIRD Discount - 15% for registration and payment by September 15, 2018

  • We have a number of rooms reserved for a special delegate rate at the InterContinental Hotel in Bucharest. Contact us for details at
The fee includes the participation in the conference sessions,  coffee breaks and lunch, as well as the conference proceedings documents. 
All registration fees mentioned above exclude 19% Romanian VAT. 
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