International bakery group Lantmännen Unibake announces the acquisition of Romanian company Frozen Bakery Products SA, a hamburger bun bakery in Bucharest, Romania, today owned by GoodMills Group, Austria.
This acquisition supports the Lantmännen Unibake growth strategy to strengthen its bakery business in the Central European region. The market where Frozen Bakery Products SA is selling products is in Romania and surrounding countries such as Bulgaria, Serbia and Greece. Today, Frozen Bakery Products SA has 80 employees.
“Our aim is to develop Frozen Bakery Products SA to be the platform in this region for the wide Unibake assortment as we are foreseeing continuous market growth in Romania and surrounding countries”, says Werner Devinck, CEO of Lantmännen Unibake.
The value of the transaction was not disclosed.