Despite the losses reported by the financial and
banking sectors over the past years, the foreign shareholders of banks,
insurers and leasing companies of Romanian subsidiaries allocated EUR 240
between in January and July 2013 to capital increases. This comes as a
confirmation that Romanian market is still attractive and has growth
potential. The Romanian banking system reported in 2012 record-high loss
of EUR500 million, thus, almost 50% of the total amount pumped in was directed
at banks. That was the only viable option considering the market is very
competitive and a transfer of loss to clients, by increasing fees, would
negatively affect the banks over the long haul. 'The shareholders make
capital increases, despite posting major losses, because they feel the negative
results will be temporary and see a significant long-term potential. Such an
attitude is encouraging, it is a good thing that investors who are familiar
with the Romanian business world choose to continue their investments here,'
says financial analyst Aurelian Dochia. The insurance sector faces a
similar situation, though more complicated, since there have been continuously
reported losses since 2005, losses in a total of EUR425 million. Although
there's no sign of improvement at the moment, the insurance market is expected
to grow in the coming years. “A large part of Romania’s population has not
even heard about insurance products and this is a market of 20 million
inhabitants,” Dochia concluded.