The Macallan and Bentley Motors Launch Exclusive Macallan Horizon Whisky
The Macallan and Bentley Motors have joined forces to introduce a limited edition single malt Scotch whisky, Macallan Horizon, a fusion of timeless tradition and cutting-edge technology.
The launch of this innovative product coincides with The Macallan’s 200th anniversary, marking a collaboration between two iconic brands that share common values of excellence, innovation, and a forward-looking vision.
Macallan Horizon stands out not only for its exceptional whisky but also for its innovative packaging, inspired by the horizontal trajectory of automotive design. The bottle, unique in that it can be rotated 180 degrees, challenges the conventional norms of whisky bottling and pays homage to Bentley’s automotive aesthetics.
Jaume Ferras, Creative Director at The Macallan, describes Macallan Horizon as “the most complex and visionary project” The Macallan has ever undertaken, highlighting the deep exchange of expertise with Bentley Motors. The innovative bottle design and the use of premium materials, iconic to both brands, demonstrate the unparalleled creativity and innovation for which The Macallan and Bentley are renowned.
Adrian Hallmark, CEO of Bentley, adds that this collaboration represents “a new benchmark for design, materials, and quality in the industry,” emphasizing that Macallan Horizon symbolizes the essence of a partnership built on excellence and vision.
